CONSUMER ALERT: Important safety and compliance information below
FDA Warning Letter Issued • NAD Ruling Violations

RXSugar: What Every Consumer Should Know Before Buying

A comprehensive review of concerns surrounding RXSugar by Nutrishus Brands Inc., including FDA warnings, NAD advertising violations, and documented customer complaints.

Research corroborated via AI Last Updated: 2025

Executive Summary

This document addresses serious concerns and violations surrounding RXSugar, sold by Nutrishus Brands Inc., focusing on false advertising, the owner's history, product quality, and customer feedback. The evidence suggests violations that have not been remedied which could potentially put consumers, especially those with Diabetes, in harm's way.

FDA Warning
July 2021 - Misleading claims & false labels
NAD Ruling
Nov 2023 - False advertising determination
Ongoing Issues
Non-compliant packaging as of 2025
2021
FDA Warning
2023
NAD Ruling
2025
Still Non-Compliant

Key Findings

1

NAD Ruling: False Advertising Determination

The National Advertising Division (NAD) ruled in November 2023 that RXSugar's branding, such as "RXSugar" and "Sugar Reimagined," falsely suggests it contains sucrose, misleading consumers who expect common table sugar.

NAD Recommendations:

  • • Modify the name to qualify it (e.g., "palm sugar")
  • • Clarify claims to avoid confusion
  • • Especially important for diabetic consumers relying on accurate labeling

WILLFUL NON-COMPLIANCE: Images from March 2025 show packaging still using these terms. Amazon listings continued to display non-compliant labels as recently as June 2025.

2

FDA Warning Letter: Misleading & False Claims

Nutrishus Brands, Inc. was issued a Warning Letter by the FDA for misleading and false claims regarding all RXSugar products.

FDA Citation Details:

  • • Ingredient listing found to be misleading
  • • Nutrition Labels determined to be falsehoods
  • • Puts consumers at great, potentially lethal, risk
  • • Especially dangerous for diabetics
3

Product Quality: Customer Complaints

Artificial Intelligence data reveals many complaints against RXSugar in the public domain:

Strong Laxative Effect

"100% a laxative, not gentle" — implies RXSugar's allulose is not pure. Pure allulose is FODMAP friendly and should NOT cause digestive distress.

Awful Taste & Sensation

"Like powdered laundry detergent" — stinging sensation on the tongue, aftertaste similar to Splenda.

Texture Issues

Too gritty in some forms — implies a flaw in the manufacturing process.

Burning Sensation

"Slight burn on the tip of my tongue" — consistent with maltodextrin and chemical residue findings.

4

Amazon Enforcement Action

RXSugar products (ASINs) have been subject to forced removal from Amazon's website after a complaint was filed against Nutrishus Brands, Inc. with the Attorney General of the state of Washington via Amazon.

5

Owner's History: Know Foods Collapse

Steve Hanley's Previous Venture

The Company

Know Better Foods

Atlanta-based food tech startup founded by Steve Hanley in 2015. Specialized in grain-free, gluten-free baked goods targeting diabetics and keto dieters.

Whole Foods Amazon Fresh Low GI
$12M
Raised & Lost
2015
Founded
2019
Shuttered
Deadpooled

No acquisition, IPO, or formal bankruptcy

$12M Seed Round Investors (March 2017)
Montreux Equity Partners Lead

Consumer-focused VC specializing in food & wellness. Led by Boris Revsin.

Torch Capital VC

Early-stage consumer tech. Jonathan Keidan (ex-Interscope Records).

Ruchi Sanghvi Angel

First female engineer at Facebook, co-founder of Parse, Dropbox board member.

VentureSouq VC

UAE-based global VC for early-stage tech/food. Amr Shady (ex-Google).

ATDC (Georgia Tech) Accelerator

Georgia Tech-affiliated incubator supporting Atlanta startups.

Other Notable Investors Celebrity

Additional angel investors and industry figures participated in the funding round.

Pattern of Concern

Steve Hanley raised $12M from notable investors for Know Foods, then quietly shuttered operations by 2019. He subsequently founded Nutrishus Brands (RXSugar), raising questions about accountability and business practices.

8 Documented Issues

RXSugar Issues Summary

FDA Status Critical

Warning Letter Issued (2021)

Advertising Critical

NAD Ruling – False Claims

Nutrition Labels Critical

FDA: "Falsehoods"

Diabetic Safety Critical

Misleading Labels – Risk

Compliance High

Non-Compliant Packaging (2025)

Amazon Status High

Products Removed

Digestive Effects Reported

Laxative Complaints

Taste Reported

"Laundry Detergent" / Burning Sensation

Based upon research — Do your own research

Key Citations & References

Nutrishus Brands, Inc. - 612938 - 07/28/2021 | FDA
Official FDA Warning Letter
Advertising allulose simply as 'sugar' is misleading even though technically true
NAD Ruling - November 2023
RXSugar help center noting packaging transition
Company acknowledgment of labeling changes
Amazon listings showing non-compliant labels (2025)
Product listings with packaging concerns

Conclusion & Recommendation

Given the evidence, consumers—especially diabetics relying on accurate labeling—should exercise caution with RXSugar products until independent parties can verify the ingredients, products, and operations of Nutrishus Brands, Inc.

Do your own research. Make informed decisions.

Frequently Asked Questions

What is wrong with RXSugar? +
RXSugar by Nutrishus Brands Inc. has received FDA warnings for misleading claims and false nutrition labels, and NAD rulings found their branding falsely suggests the product contains sucrose when it contains allulose.
Is RXSugar FDA approved? +
RXSugar received an FDA warning letter in July 2021 citing misleading claims and false nutrition labels. The FDA found issues with ingredient listings and nutrition facts that could put consumers at risk.
What did the NAD rule about RXSugar? +
In November 2023, the National Advertising Division ruled that RXSugar's branding falsely suggests it contains sucrose (table sugar) when it actually contains allulose, and recommended modifying the name and clarifying claims.
Why does RXSugar cause digestive issues? +
Customer complaints suggest RXSugar may contain impure or blended allulose. Pure allulose is FODMAP friendly and should not cause laxative effects, bloating, or gastric distress.
Who owns RXSugar? +
RXSugar is sold by Nutrishus Brands Inc., founded by Steve Hanley, who previously led Know Foods which reportedly filed for bankruptcy after a failed "blitzscaling" strategy.
Has RXSugar been removed from Amazon? +
Some RXSugar products have been subject to forced removal from Amazon after complaints were filed regarding non-compliant labeling that continued after the NAD ruling.